Legal

Privacy Policy

Last updated: October 2026

1. Who We Are

E.A Profit Improvements ("we", "our", "us") is a digital marketing and web design agency based in King's Lynn, Norfolk. We are the "data controller" for the personal information we collect about you, which means we decide how and why your data is used. This policy explains what we collect, why, and the rights you have under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Contact details:
E.A Profit Improvements, 10 Riverside Business Centre, Cross Bank Road, King's Lynn, Norfolk, PE30 2HD
Phone: 01553 970975
Email: info@eaprofitimprovements.co.uk
Website: eaprofitimprovement.com

2. What Personal Data We Collect

We collect personal information in the following ways:

  • Enquiry and contact forms on this website — typically your name, email address, phone number, company name and your message.
  • Booking and free audit funnels — the details you submit when booking a strategy call or requesting a website and marketing audit, including your business information and goals.
  • Meta (Facebook and Instagram) Lead Ads and Instant Forms — when you submit one of our lead forms on Facebook or Instagram, Meta shares your submitted details (such as your name, email address and phone number) with us so we can respond to your enquiry. These forms are subject to Meta's own terms and privacy policy as well as this one.
  • Direct enquiries — information you give us by phone, WhatsApp, email or social media messaging.
  • Usage data — pages visited, approximate location (derived from IP address), device and browser information, and how you interact with the site, collected via the tracking tools described in section 4.

3. How We Use Your Information & Lawful Bases

  • To respond to enquiries and provide quotes — lawful basis: legitimate interests (or consent, where you have actively requested contact via a form).
  • To deliver and improve our services — lawful basis: performance of a contract where you are or become a client, and legitimate interests otherwise.
  • To follow up on lead forms and bookings (including from Meta Lead Ads) — lawful basis: consent, given when you submitted the form, and legitimate interests in responding to you.
  • Marketing and remarketing — showing our adverts on Facebook, Instagram and Google to people who have visited our website, and measuring whether our ads lead to enquiries. Lawful basis: consent, managed through our cookie banner.
  • Analytics — understanding how the site is used so we can improve it. Lawful basis: consent, managed through our cookie banner.
  • Legal obligations — keeping records for tax, accounting and consumer-law purposes.

We do not send marketing emails without consent, and you can opt out at any time.

4. Cookies & Tracking Technologies

This website uses the following tracking technologies, which set cookies on your device:

  • Meta Pixel (Facebook & Instagram) — a small piece of code that helps us measure the effectiveness of our Facebook and Instagram advertising, understand the actions people take on our site, and show relevant ads to people who have visited. Meta may use cookies placed by the pixel to measure conversions and build audiences for our advertising.
  • Google Analytics — used to measure site performance, such as which pages are visited and how people find us. Google sets cookies to distinguish visitors and collect usage data.

Our cookie banner lets you accept or decline analytics and advertising cookies before they are used. If you decline, or do nothing, these tools will not set non-essential cookies. You can change your choice at any time by clearing your browser storage and reloading the site. You can also control cookies through your browser settings.

5. Who We Share Your Information With

We never sell your data. We share it only with trusted providers who help us run the business:

  • Meta Platforms Ireland Ltd — for Facebook/Instagram lead ads, conversion measurement and advertising audiences (via the Meta Pixel).
  • Google — for analytics (Google Analytics) and advertising measurement.
  • Hosting, email and communications providers — to deliver the website and send/receive enquiries on our behalf.
  • Professional advisers — such as accountants, where necessary.

We may also disclose information where required by law or to protect our legal rights.

6. International Transfers

Some of the providers above process data outside the UK and EEA — for example, Meta Platforms and Google operate globally. Where this happens, we rely on appropriate safeguards such as the UK International Data Transfer Addendum or the EU Standard Contractual Clauses adopted for UK use, so your data receives substantially the same protection it has here.

7. Data Retention

We keep enquiry and lead information only as long as necessary to handle your enquiry and any resulting work — typically up to 24 months for enquiries that do not become clients, and for as long as required for tax and legal purposes for client records. Analytics and advertising cookies last between a few months and around 13 months, depending on the tool.

8. Your Rights Under UK GDPR

You have the right to:

  • Access — request a copy of the personal data we hold about you.
  • Rectification — have inaccurate or incomplete data corrected.
  • Erasure — ask us to delete your personal data in certain circumstances.
  • Object — object to processing based on legitimate interests, including profiling for direct marketing.
  • Withdraw consent — where we rely on consent (for example, analytics cookies or marketing), you can withdraw it at any time.
  • Restrict or port — ask us to restrict processing or provide your data in a portable format in certain circumstances.

To exercise any of these rights, contact us via the contact page or email info@eaprofitimprovements.co.uk. We respond to all requests within one month.

9. How to Complain

If you are unhappy with how we handle your data, please contact us first so we can put it right. You also have the right to complain to the Information Commissioner's Office (ICO), the UK's data protection regulator, at ico.org.uk or by calling 0303 123 1113.

10. Changes to This Policy

We may update this policy from time to time. The "Last updated" date at the top reflects the most recent revision.

11. Contact

For privacy-related questions, please use our contact page or the details in section 1.