Meta ads put your business in front of people on Facebook and Instagram before they have even started searching. For local trades and service businesses, that means homeowners in your area seeing your latest job, a before-and-after, or a short video of your team at work, with a simple way to get in touch. We plan, film, build and manage Meta campaigns from our base in King’s Lynn for businesses across England, Wales and Scotland.
Lead ads use Meta's instant forms, so people can send their details without leaving Facebook or Instagram; they are quick and convenient. Traffic-to-landing-page campaigns send people to a focused page where they can see more of your work, read reviews and then call, message or fill in a form. We choose the right approach for your offer and often test both.
Instant forms with the right questions
Focused landing pages built in-house
Click-to-WhatsApp campaigns
Local radius targeting
Most local businesses only want enquiries from the areas they actually cover. We target a radius around your base or around specific towns, so your budget is spent on people who could realistically become customers.
Radius and town targeting
Audiences built around your services
Retargeting people who have engaged
Creative we film ourselves
People scroll past stock images. We film real footage on site: drone shots of finished roofs and driveways, your team on the job, before-and-after reveals and short customer interviews. Then we edit it into ads made for the feed, Stories and Reels.
Drone and on-site filming
Before-and-after content
Edited for feed, Stories and Reels
Testing, tracking and optimisation
We install and check the Meta pixel and conversion events so every lead, call and form is tracked. Then we test different videos, images, headlines and audiences, move budget towards what works and retire what does not.
Meta pixel and lead event tracking
Creative and audience testing
Regular optimisation and reporting
On site with our clients
The EA team with Foster from FH Roofing, out on one of his jobs.
Real results · FH Roofing
10x return on ad spend for FH Roofing in the first month
Meta ads + website built by EA
Customers enquiring through his ads and website
Two months in: five figures added to his monthly revenue.
Meta ads suit businesses with work that looks good on camera and customers who live nearby: roofers, builders, driveway and landscaping companies, home improvement firms, dog walkers, gyms and other local services. If you can show the result of your work, Facebook and Instagram give you a place to show it to the right people.
Lead ads, traffic campaigns and click-to-WhatsApp explained simply
Lead ads are the quickest route: someone taps your ad, a short instant form opens with their name and number already filled in, and they send it without leaving the app. They work well for quote requests and simple offers, and we keep the questions tight so you get useful details rather than a pile of half-hearted forms. Traffic-to-landing-page campaigns take people to a focused page built in-house, where they can see more of your work, read genuine reviews and then call, message or enquire. They suit bigger jobs, where people want to look a little closer before getting in touch. Click-to-WhatsApp campaigns open a chat with your business straight from the ad, which is ideal for trades who like to swap photos and talk through a job before quoting. We set the campaign up around how you prefer to receive and handle enquiries, so the leads arrive somewhere your team will actually see them and can follow up quickly.
FH Roofing: website and Meta ads case study
FH Roofing came to us for a website and Meta ads. We filmed on the roof, created the ad content and built the campaign around it, and FH Roofing reported a 10x return on ad spend in their first month. Two months in, we’ve added five figures to his monthly revenue. Watch the ad we made and hear from Foster in the case study on this page, and see more of the project on our work page.
HDB Home Improvements received a one-page landing page and Facebook ads from us. Harry left this Google review: "I got a website landing page made by EA Profit Improvements & also they set up some Facebook ads for my roofing business. Absolute top quality service, fast & great lads to work with. Already seeing the rewards after just a few days."
We film on site with drones, cameras and real client interviews, then edit and launch the campaign for you. Because the same team films, edits and runs the ads, the creative is made with the campaign in mind from the start rather than handed over from someone else.
Our process
1. Discovery call: your services, areas, ideal jobs and how you handle enquiries. 2. Plan: offer, audience, lead ad or landing page, and the creative we need. 3. Film and edit: on-site footage, drone shots and before-and-afters. 4. Build: campaign set-up, instant forms or landing page, Meta pixel and tracking. 5. Launch and test: different creative and audiences. 6. Optimise and report: budget moved to what works, explained in plain English.
A joined-up plan
Meta ads reach people before they search; Google Ads catches them when they do. Many clients run both. If you are in West Norfolk, see how we support local businesses on our King’s Lynn marketing page, or check the areas we cover.
