Google Ads puts your business in front of people at the exact moment they search for what you do. For local trades and service businesses, that might be someone typing "roofer near me" with a leak over their kitchen, or a homeowner comparing driveway companies before booking a quote. We plan, build and manage campaigns from our base in King’s Lynn for businesses across England, Wales and Scotland, and we connect every campaign to a page built to turn that click into a call, form or WhatsApp message.
We start with the words your customers actually use, grouped by service and by intent. Someone searching for an emergency repair is ready to call; someone searching for DIY tips usually is not. Negative keywords stop your budget going on searches for jobs, free guides, materials or areas you do not cover, so spend is focused on people who could become customers.
Service-by-service keyword groups
Negative keyword lists from day one
Location targeting around the areas you serve
Ad copy that earns the click
Good ads answer the searcher's question before they reach your site: what you do, where you work and why they should choose you. We write headlines and descriptions around your real services and reviews, add call, location and sitelink assets where they fit, and keep each ad matched to the page it sends people to.
Headlines written for each service
Call, location and sitelink assets
Ads matched to their landing page
Conversion tracking for calls, forms and WhatsApp
Clicks are not the goal; enquiries are. We set up tracking for phone calls, form submissions and WhatsApp taps so you can see which searches and ads produce real conversations. That data guides every optimisation decision and gives Google's bidding the right signals to learn from.
Call and click-to-call tracking
Form submission tracking
WhatsApp tap tracking
Landing pages built in-house
Because we design websites as well as run ads, we can build a focused landing page for your campaign rather than sending paid traffic to a busy homepage. One clear offer, fast loading, proof from real customers and an obvious next step, with landing pages live within 5 days.
Dedicated campaign landing pages
Mobile-first layouts
Click-to-call and WhatsApp buttons
Who Google Ads is for
Google Ads works best for businesses whose customers already know what they need and go looking for it: roofers, builders, driveway and landscaping companies, electricians, recovery and transport firms, cleaners and other local trades and service businesses. If people in your area search for your service every week, a well-run campaign can put you at the top of those results while your SEO builds over time.
Search, Performance Max and local campaigns explained simply
Search campaigns show text ads when someone types a relevant search into Google. They are usually the starting point for trades, because you choose the keywords and can see exactly what people searched. Performance Max uses Google's automation to show your ads across Search, Maps, YouTube and other Google placements from one campaign; it can work well once tracking is solid and there is enough data to learn from. Local service-style campaigns focus on people nearby and on actions such as calls and directions, which suits businesses that serve a defined radius. We recommend the mix that fits your services, area and goals, and we explain why in plain English.
Weekly optimisation and plain-English reporting
Campaigns are reviewed every week. We check search terms, add negatives, adjust bids and budgets, pause ads that are not pulling their weight and test new copy. Reporting focuses on what matters to you: enquiries, calls and where they came from, written in plain English rather than a spreadsheet of jargon.
How Google Ads works with SEO and your Google Business Profile
Paid ads bring enquiries in quickly, while SEO and your Google Business Profile build visibility you do not pay for per click. Run together, they reinforce each other: search-term data from ads shows which services and phrases convert, which shapes your SEO content, and a strong profile with genuine reviews makes your business more convincing wherever it appears.
1. Discovery call: we learn your services, areas, ideal jobs and how you handle enquiries. 2. Research: keywords, negatives, competitors and locations. 3. Build: campaign structure, ads, assets, landing page and conversion tracking. 4. Launch: we go live and watch the first days closely. 5. Optimise: weekly reviews of search terms, bids and ads. 6. Report: a clear summary of enquiries and next steps, so you always know what your campaign is doing.
Relevant client work
CT Recovery’s & Transport received a website, Google Ads and SEO from us, so its campaign, site and search visibility work as one joined-up system. You can see more of our client work and read what our clients say about working with us.
Many businesses pair Google Ads with Meta ads so they reach people searching today and people who have not started looking yet. If you are based in West Norfolk, our King’s Lynn marketing page shows how we support local businesses face to face, and our locations page lists the towns we cover.
