EA Profit Improvements
Make your advertising work harder.
Paid advertising should be judged by the enquiries, bookings or sales it creates, not simply by the number of people who saw an advert. We manage Meta and Google campaigns around an agreed business goal, relevant creative and a page or form that supports the next step. The right channel depends on your offer, audience and the way customers decide to buy.
View Packages & PricingSearch advertising can put a relevant offer in front of someone already looking for a service. The job is to match search intent, ad wording and the destination page. Geographic coverage and negative keywords matter, especially when an enquiry outside your working area is not useful to your business.
Facebook and Instagram give you space to show the people, work and offer behind your business. A real client video can explain more than a generic graphic. We agree the message and action before creating variants, then review whether people progress from the advert to a meaningful enquiry.
Clicks and successful submissions are different events. We review the existing pixel and analytics setup, then connect campaign goals with appropriate conversion events. Tracking should not duplicate a pixel, count a failed form as success or break a visitor’s navigation. Consent requirements and platform limitations need to be considered.
Campaigns need ongoing decisions about spend, creative and the quality of responses. We review performance against the agreed goal rather than chasing the cheapest click. Management fees, advertising spend and any production costs should be separated so you can understand where the budget goes.
On site with our clients
The EA team with Foster from FH Roofing, out on one of his jobs.
Real results · FH Roofing
Paid campaigns suit businesses with an offer they can fulfil and a clear way to handle responses. Before increasing spend, it is worth checking that calls are answered, forms reach the right person and landing pages accurately describe the service. An organised follow-up process helps your team make the most of the opportunities the campaign brings.
Our case-study video features Alfie on site with Foster from FH Roofing. It discusses a 10x return on ad spend and a customer who enquired through Foster’s advertisements and website. E.A built the website and ran Meta ads. Foster says, “you boys have gone above and beyond”. Watch the video to hear Foster describe the experience and how customers found his business through its advertising and website.
We start with the service, coverage area, customer and intended action. Next come the campaign structure, approved creative and destination. Tracking and the enquiry journey are checked before launch. After launch, responses and performance guide adjustments to targeting, messaging and budget. Reviewing performance over a useful period helps us make considered adjustments to the campaign rather than chase daily changes.
Return on ad spend describes revenue attributed to advertising relative to the advertising spend. It does not automatically equal profit, and attribution can differ between a platform and your records. We keep management fees, creative costs and fulfilment margins in view when discussing performance. Your own sales feedback is important, especially when a lead becomes a booked job offline.
Start with the service or product you want to promote and the customer you want to reach. Tell us your working area, available capacity and how an enquiry becomes a booking or sale. Existing adverts, photographs, video and landing pages help us review the material already available. We can discuss your current ad accounts and tracking through the appropriate access process. Your feedback on previous enquiries is useful too: which requests suited the business and which needed a different offer? This gives us a focused starting point for the message, channel and destination, with practical priorities for creative production and campaign launch.
Use our pricing as a starting point, then discuss your campaign goal and the resources needed to support it. The proposal can distinguish management, platform spend, creative production and landing-page work so you can plan the budget clearly. We agree the intended action and review how responses reach your team before launch. Once the campaign is running, available conversion information and your sales feedback help guide changes to targeting, creative and the destination. Whether customers need a call, a form or a purchase journey, the campaign should connect the offer with that next step. Book a conversation about the audience you want to reach. A campaign review is also a chance to discuss capacity, service priorities and the requests your team is receiving. If the offer changes or a landing page needs more explanation, the campaign plan can take that into account. Keeping advertising and enquiry handling connected makes the next decision easier to evaluate.
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24/7 vehicle recovery, Peterborough
Website design & build; Google Ads; SEO