FH Roofing, King's Lynn
- Five figures of work from his first Meta campaign
- 10× return on ad spend in the first month
Fakenham · Norfolk
Fakenham businesses serve more than the people living in town. An independent shop might welcome Thursday market visitors, while a trade travels through surrounding villages and towards the coast at Wells. Those customers need different answers when they search. We help your website and Google Business Profile explain what you offer, where you work and how to enquire. Based in King's Lynn, EA Profit Improvements plans local SEO around your business and its real customers, with useful pages, consistent information and a clear programme of ongoing improvements.
Now ranking top 3 on Google in Ely for roof repairs and roof replacement.
Visit djwroofing.co.uk“Hired Ellis and Alfie for a new website and am really impressed with the time, dedication and attention to detail they provided for the cost. The new website looks great couldn't be happier!” — Danny, DJW Roofing
“Excellent service. From start to finish been outstanding. Website and advertisement all set up!” — Foster, FH Roofing
Someone planning a visit to Fakenham may search for a particular shop, its opening hours or directions before leaving home. Another person might be comparing a repair service from a village nearby. A business owner looking for a supplier may care more about the product and delivery arrangements than the town in the search phrase. We separate those intentions before choosing pages or keywords. Your website should answer the question behind the search, whether that is how to visit, which service you need or whether someone can come to you.
The Thursday market is part of Fakenham's character, but your search information should describe your own business accurately. If customers need to check opening arrangements before visiting, those details belong somewhere obvious. If you serve villages between Fakenham and Wells, explain that coverage alongside the actual services available. We look at the results customers see for relevant searches, rather than assuming every business needs the same approach. That helps identify where a stronger service explanation, a clearer profile or a useful coverage page would make the most sense.
We review your Google Business Profile categories, services, contact details, opening hours and approved photos. An independent with premises customers visit needs accurate directions and practical information. A trade working at customers' properties needs settings that reflect its service-area business. We check profile access and verification before planning changes, and follow Google's eligibility rules. Listing a coastal town as an area you cover does not guarantee a Maps position there. The aim is a complete, reliable profile that represents your business properly and helps people take the next step.
On-page SEO starts with understanding what each page is meant to do. We review page titles, headings, wording and internal links, then identify services that need their own explanation. Repairs and installations may deserve separate pages; an independent might need clearer information about products, appointments or ordering. Location pages should explain genuine coverage and add something useful for the reader. We do not recommend a near-identical page for every surrounding village. We also check that important pages are accessible to Google, work on phones and make it easy to contact you.
Real customer feedback helps someone judge whether your business is right for them. We help make asking for a review straightforward after a completed service, using your proper review link and leaving the wording to the customer. We also review relevant business listings, sometimes called citations, for consistent names, addresses and phone numbers. An old number or outdated address can waste a customer's time even when they already want to enquire. Correcting that information and keeping your website and profile in agreement is more useful than collecting unrelated directory entries.
We use your website, profile and available Search Console information to establish a starting point and agree priorities. Monthly reporting explains completed work, search visibility and clicks, plus enquiry activity where tracking allows. A page receiving impressions is not the same as a customer making contact, so we keep those measures separate. If a useful service page is being overlooked, we investigate its content and links. If visitors arrive from areas you do not cover, the wording may need clarification. Each report should help you understand what we will work on next and why.
Fakenham is about 35–40 minutes from our King's Lynn office by car, depending on traffic and route. We can meet by arrangement at Riverside Business Centre on Cross Bank Road, or handle discussions by video call, phone and email. Websites and SEO are managed in-house, so page changes and local search work can be planned together. Start with the existing strategy-call form and tell us which services you want to promote and where you genuinely work. We will discuss the starting point and agree a sensible scope, without promising a particular Google position.
Need a stronger website first? Explore web design in Fakenham. You can also read about SEO in King's Lynn and our SEO & Google Business Profile service for the wider programme.
Book a free strategy call to discuss your website, Google Business Profile and the enquiries you want more of. We will explain the next steps and agree a plan around your business.
Answer a few quick questions and we'll get back to you with some honest advice.